The growing significance of the employer brand is one of the biggest drivers in HR’s shift from a support function to a key strategic player. In the 21st century, power dynamics between the marketer and the customer and the employee and the employer have shifted, driving accountability and creating a transparent workplace. Now that (thanks to social media) employee engagement is so visible, how can HR professionals future proof their strategy and adapt in order to recruit and retain the best people?

As an HR leader, it can be tough to be excluded from meetings that you know you should be in, when you know that your role reaches and influences every part and aspect of the business.  
 
How do you articulate the importance of the HR function, and how do you make sure the decision makers understand the value of its role?
 
This article will help you to communicate the contribution of the HR team and why it is critical to involve HR at a strategic level to support the long-term business goals and outcomes of the strategic framework.